The importance of owning your technology
Posted by Kenny Johnston on 05/25/2010
It’s important to own your technology. If you don’t own it, you’re stuck with whatever someone else gives you and you’re at their mercy in terms of what they offer and what they take away.
When you own your own software (or web application), you have the freedom to custom tailor it to streamline your business. What was once a series of time-consuming manual tasks performed by you and your colleagues becomes something more automated, easier to manage and more informative all along the way. All of a sudden you’re able to do a lot more with a lot less. While you used to be capable of managing dozens of clients, projects or orders at a time, you can now manage hundreds and with less effort.
Your business is going to change over time, you know it, the people you work with know it and your competitors know it. The question is – are you preparing for this change? In most cases you don’t have all of the right ingredients (budget, time, experience, etc…) to make all of the changes needed. However, it is possible to keep pace with this change if you make the right investments as you go. For most businesses the single most effective way to do this is by better leveraging the technology at hand.
If you’re a small operation you probably already have a collection of Software as a Service-based accounts. You’ve probably found that they’ve been effective too. However, you’ve probably also found that they’re disconnected from one-another, it’s hard to manage the data spread across them and keeping QuickBooks up to date is no longer feasible.
On the other hand, if you’ve invested in the development of your own software, you have the upper-hand on things. Your software is custom-built to fit your business and can be modified to encapsulate new business processes and refine and/or eliminate others as needed.
It’s no mystery that the agility you require to succeed will be provided by the technology you use and the way you implement it. There are few better investments than the technology your business relies on.
Tags: business, strategy, development
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